At this year’s PROVADA in RAI Amsterdam, the editorial team of Hello Zuidas were on hand as always to network and get a taste of the latest real estate sector developments. PROVADA is the biggest real estate trade fair in the country. With more than 200 exhibitors from the sector and representatives from over 70 municipal, provincial and national authorities, the fair offers unparalleled opportunities for public-private partnerships. This year, we asked exhibitors: “To what extent is the theme of this PROVADA – ‘real connections create real value’ – important to you?” We spoke to a variety of real estate leaders. 

Ronald Huikeshoven - Managing Director of AM “This theme is crucial for us as impact developers. Real connections are needed to achieve our three core missions: creating social impact for both new and existing residents, becoming climate-positive by 2035 and promoting wellbeing in our projects so people live longer and healthier lives. At PROVADA we are presenting how we’re doing this through daily impact talks and activities promoting wellbeing, such as workshops with the Dutch Heart Foundation and fitness sessions.” 

Maurice Meijer Manager - Residential Property at Kroonenberg Groep
“As owner and property investor, we are very actively involved in our projects. Because we develop for our own portfolio, we invest personal attention and quality into every detail. We are showing this at the PROVADA with top-quality projects and our focus on sustainable long-term investments.”

Onno Dwars - Director of Ballast
“Real connections create real value. And even with a good policy and vision, it is still people who make the difference. The administrators, developers and builders are the ones who put policy into practice. Collaboration and character are essential in area and project developments. We are working with government and private partners to solve the housing crisis and realise high-quality, sustainable urban developments.”

Sake Pleiter - Director of Transactions and Consulting at BNP Paribas Real Estate “Meeting each other in person allows for a deeper connection than conferencing online. Our entire team will be at the PROVADA fair for three days to make those connections and present our comprehensive services, from property services to mobility and financing solutions.”

Paul Riemens - CEO of RAI
“RAI wants to connect Amsterdam with the rest of the world, and vice versa. We’re doing this by organising events and making the area more sustainable, creating not only economic, but also social value in terms of housing, mobility and energy. PROVADA offers a perfect opportunity to promote this vision.”

Charlotte Harmsen - Head of Marketing & Business Intelligence at Savills
“This year’s theme of ‘real connections create real value’ fits perfectly with our own motto, which is ‘property starts with people’. PROVADA is the single best opportunity to network and connect in person with fellow professionals. After the fair, my colleagues always return completely re-energised. And, besides new energy, those face-to-face connections also generate valuable business opportunities.”

Rick Sturckenboom - Asset manager at a.s.r real estate
“At a.s.r real estate, we invest in real estate with perpetual value, focusing on sustainability and the community. Our projects, like Cube House, incorporate social spaces for local initiatives, fostering connections beyond office users. This approach ensures we create both financial and social value, reflecting our commitment to people and their environment.”